On 2 June 2014, a draft advertising tax law was submitted to the Hungarian parliament. If approved, the new tax will be levied on advertising in various media, including both print and online. The tax base for the new tax will be the net sales revenue of media service providers from taxable advertising activities, or the direct costs of advertising when advertising own products.
The proposed tax is progressive at the following rates:
- Up to HUF 500 million - 0%
- Between HUF 500 million and 5 …